.Column Perspectives: 15.Ever thought about how a power engineer ends up operating an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, splashes the herbal tea on The Adrian Program.Key takeaways:.Why exchanging algorithms caused solitude (and also a career pivot).The magic formula: legitimacy + uniformity = influencer results.B2B influencer marketing in Asia: It is actually coming, however slowly.AI influencers: Cool, but most likely will not change your BFF's Instagram.The repayment complication afflicting influencer marketing (and just how Partipost is handling it).Enjoyable reality: Jonathan's father looks forward to Mondays. Yes, you review that right.Bottom line: The influencer advertising landscape is actually evolving faster than you may claim "swipe up." From micro-influencers to AI characters, the activity is actually transforming-- however authenticity still reigns supreme.Thus, before you underrate that friend with 200 followers as "certainly not important," bear in mind: around the world of nano-influencers, your bestie could simply be the upcoming huge point.Tune in for even more influencer understandings and possibly grab a pointer or 2 for your own Instagram game!